The Vision
Upflowy is changing the way companies design and test their lead signup flows. It’s a no-code platform that empowers marketing and product teams to rapidly build, iterate, and optimise conversion funnels — without engineering bottlenecks.
My Role & Impact
As co-founder, I’ve been instrumental in shaping the product vision and building the technical foundations. Upflowy combines my experience in product engineering with a deep understanding of the friction companies face when trying to optimise their user acquisition flows. Towards the end of my involvement, I’ve contributed to Upflowy’s pivot to become Psyke.co by single handedly creating a user-intent engine based on Event tracking and LLM.
Tech Stack
- Frontend: React-based drag-and-drop flow builder
- Backend: Node.js API layer for flow rendering and data capture
- A/B Testing: Built-in experimentation framework for conversion optimisation
- Analytics: Real-time funnel analytics and conversion tracking
- Integration: Connects with CRMs, marketing tools, and data platforms
Key Features
- Visual flow builder: Drag-and-drop interface for designing multi-step signup flows
- A/B testing: Built-in experimentation to optimise conversion rates
- No-code deployment: Marketing teams ship without engineering dependencies
- Analytics dashboard: Real-time visibility into funnel performance
- Template library: Pre-built flows for common use cases
- Third-party integrations: Connect with existing marketing and sales tools
The Impact
Upflowy represents the intersection of my startup experience and product engineering skills. It addresses a real pain point I’ve seen across multiple companies — the bottleneck of engineering resources for marketing and growth experiments.
Status: Active · Involvement: Completed