The Vision
A fast-turnaround marketing website for Telstra’s +61 campaign — delivered from pitch to production in a matter of days. This project was as much about mentoring as it was about shipping.
My Role & Impact
As freelance Tech Lead, I led two of my General Assembly mentees through the entire process — from pitching the concept to building and launching a fully responsive website on an aggressive timeline. It was a real-world pressure test that proved mentoring and delivery aren’t mutually exclusive.
- Led 2 mentees from pitch to production delivery
- Full responsive website built in days
- Hands-on code review, pair programming, and coaching throughout
- Delivered to Telstra’s brand standards under tight deadlines
Key Features
- Fully responsive: Mobile-first design scaling across all devices
- Campaign landing pages: Optimised for engagement and conversion
- Fast delivery: Pitch to live in days, not weeks
- Mentoring-driven: Junior developers shipped production code with guidance
Status: Completed