The Vision
Style Atlas was an award-winning fashion fitting solution for online shoppers. We provided fashion retailers with tools to significantly reduce returns, greatly improve shoppers’ online experience, and streamline fashion labels’ design & production workflow through a revolutionary collaborative cloud solution.
My Role & Impact
As co-founder and CTO, I led the product development team and managed a small team of software engineers. I was hands-on the code daily while also contributing to the company’s commercial and marketing strategies. I made key decisions about the technology stack, designed real-time data synchronisation systems, and drove the product from concept to an award-winning solution.
Tech Stack
Built on Meteor.js for rapid, real-time application development:
- Meteor.js: Full-stack JavaScript framework powering real-time capabilities
- JavaScript/ES6: Modern client and server code
- MongoDB: Flexible document database for fashion metadata and user data
- Real-time Synchronisation: Live updates across all connected clients
- Quadrant: Custom analytics and discovery component (first component built)
Key Features
- Fashion fitting engine: Intelligent size recommendations to reduce returns
- Retailer dashboard: Analytics and insights into sizing patterns and return rates
- Real-time collaboration: Cloud-based tools for fashion design and production workflows
- Shopper experience: Personalised fitting recommendations for online shoppers
- Collection management: Streamlined design-to-production pipeline
The Impact
Over 3+ years, Style Atlas evolved from an idea into an award-winning product that addressed one of e-commerce’s biggest challenges — online returns. The experience deepened my expertise in building B2B SaaS products, managing cross-functional teams, and balancing technical innovation with commercial viability.
Status: Active · Involvement: Completed