Services
How I help companies, founders, and teams win
Whether you're a startup finding product-market fit, a scale-up building your engineering org, or an enterprise team shipping at pace — I've been in your shoes. I bring 17+ years of hands-on experience across every stage of the journey, from writing the first line of code to navigating multi-million dollar financing rounds.
Services
Three areas where I create the most impact
Vision → Roadmap → Scale
I turn ambitious product visions into actionable roadmaps — and roadmaps into scalable businesses. From defining the MVP to building the architecture that supports 100k+ users, I've done it end-to-end, repeatedly. I know when to move fast and when to invest in foundations.
- 4 startups taken from zero to market
- Built systems serving hundreds of thousands of users
- Met multi-million dollar due diligence standards
- Award-winning product delivery (Government & industry)
Coaching & Mentoring
I grow engineers into leaders and teams into high-performers. Whether it's 1:1 mentoring, building engineering culture from scratch, or designing learning programs — I invest in the humans behind the code. Great teams are built on trust, not process.
- 600+ hours instructing at General Assembly
- 250+ students and engineers mentored
- Grew ICs into tech leads at Liftango & Atlassian
- Designed ~10 curricula across web & mobile
Founder Advisory
Having co-founded four ventures, I know the founder journey intimately — the highs, the lows, and the decisions that make or break a company. I advise early-stage and growth-stage founders on product strategy, technical architecture, hiring, and the hard decisions nobody talks about.
- Co-founded Liftango, Upflowy, Style Atlas, Backseat
- Scaled a team from 3 to 30 internationally
- Navigated financing rounds & due diligence
- Enterprise & government client delivery
Methodologies
The frameworks and practices I draw from — adapted to context, never applied dogmatically
Product & Delivery
Engineering Excellence
People & Teams
In Practice
Where these services made a real difference
Growing Liftango from Idea to Award-Winning Platform
Took a shared mobility concept and turned it into a multi-product platform serving hundreds of thousands of rides. Defined the product roadmap, built the first versions of every core product from scratch, and scaled the architecture to handle government-grade reliability — all while growing the team from 3 to 30.
Reshaping Careers at General Assembly
Over 3.5 years, I taught hundreds of career changers and self-taught developers. I designed curricula that met people where they were and pushed them further than they thought possible. Many students landed their first dev jobs within months — some are now senior engineers and tech leads.
Building Engineering Culture at Atlassian
Leading high-performing teams on Jira's core experiences. Creating environments where engineers do the best work of their careers — through clear expectations, radical candour, and a relentless focus on growth. Turning individual contributors into future leaders.
Navigating the Startup Gauntlet — Backseat, Style Atlas, Liftango, Upflowy
Co-founding four ventures taught me the patterns that work and the mistakes to avoid. Product-market fit, technical debt trade-offs, hiring the first 10 people, managing cash flow while shipping — I've lived it all and now help other founders shortcut the pain.
Explore my full career on The Journey or connect with me on LinkedIn.